My own experiences and witnessed facts made me to write this conclusions.
1) 1:1 works initially:
Onset launch of the agency, and expectations of success we beat our heart and say our agency is an all rounder but trust the fact that most of the deals come in one side, they work the way they want us to be .so, stay unique in one thing initially where you can prove, excel and become a brand in that arena.
2) Playing with numbers is an strategy:
Have a detailed idea about cost, expenses and shortages. Pricing the deals was the primary thing in the pyramid to pamper. Here in digital marketing bargaining customers for an expected pricing deals is really tougher job, but still getting some data about around agency formulas and limitations you can make a strategy.
3) Hiring is Mining:
In digital marketing you see people from different fields coming here. So, while hiring checking the basic skills and adaptability are shortlisted as bullets. And training them is like loading them. And get some highly skilled professionals to watch dog all this mining step of hiring and to run the projects well.
4) Sales as Soul:
What, where, when and why doesn’t matter all that matter is your sales trails. Train every person in your agency – How to explain the company to others, how contacts and relations work in getting a sale.
And tell them how to connect the sale to the agency. Motivate and train them like wolf of your street.
Because sales is the plug point of everything to your agency. Have sales mindset in dealing with every fishy thing.
5) Hunt your opportunities:
Never skip a meet, conference, presentations, summit, and which ever it is where you meet new people and have a chance to introduce your company to others. Because, no person knows from where the exact deal takes place. Become, Bruce Lee in opportunities by understanding the situation you make the deal happen like water.
6) Promote and Brand yourself:
Brand yourself as the best monkey in the pool of the field you work. Whenever chance comes explain something where they get information and even believe you have a grip on the field. Prove and make them believe you as an addict to the field you work. So, it all starts remembering you, suggesting you to others, counter meeting. Just make it happen because people believe in usage, but finally opt a brand in it.
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