When you think of starting any business, the first thought that often comes to your mind is how to get the first group of customers to your door. You may rely on the traditional method like printing ads in the newspaper, distributing pamphlets, or a big sign on the side of the road.
Let's check the facts, 81% of people search online for any product/ services before they make any purchase. When people hear about you, the first thing is to check your online presence. If they are not able to find it, chances are you lose customers. That's what Digimark, the digital marketing agency, does! Making your online presence and reaching your targeted audience.
Earlier if we observe, everyone used to read newspapers, watch television, radio etc. but in 2022 everything has changed completely. Now it's the era of the digital world. People have switched from the traditional way to the digital way. This has given rise to digital marketing services. Since people are spending a lot of their time on mobiles, laptops & ipad’s marketers started targeting users or customers with digital ads. That's how digital marketing has become a very essential part of marketing.
Another reason why businesses need digital marketing is cost effective. The cost to acquire a customer through digital marketing is way lesser than the traditional methods. And most of the businesses have turned to online stores. Which decreases the cost of traditional stores which are not cost effective. More and more businesses are turning now into digital stores. And targeting the customers have become more and more easy for marketers. This made the cost to acquire a customer has decreased drastically compared to traditional ways of marketing. At least in metro cities like Bangalore, Mumbai, Delhi, Chennai, Hyderabad and pune close to 70% of businesses are choosing digital marketing for their marketing activities.
Transparency is one of the key reasons why businesses have shifted to digital marketing. In offline marketing we can’t get proper data and can’t validate it properly. This leads to no proper transparency in measuring the success of offline marketing. But after the rise of digital marketing in Bangalore, businesses started measuring data in a transparent way which helped marketers measure and understand data. Which can also help in customising the marketing campaigns according to users psychology. It also helped in taking the best decisions so that the cost of marketing can be reduced drastically.
Bangalore is the first city where people adopted digital assets very easily due to diverse tech culture that has been developed over the period of time. People here mostly are innovators and early adopters which makes Bangalore one of the hotspots for startups and business. Digital marketing also became a norm for marketing due to the high amount of tech population in bangalore. So digital marketing services in Bangalore have huge demand.