PPC (Pay per Click) is the process of getting website traffic by
Paid Advertising. PPC is the most effective and result focused part of digital marketing.
We provide best paid advertising services in Bangalore. We specialise in using platforms like Google Adwords, Facebook,
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PPC(Pay Per Click), also known as CPC(Cost per Click) is an online advertising model where the advertiser pays a publisher for every click.
PPC is the most widely used advertising model for all paid ads. PPC ads are broadly classified into Search Engine Advertising and Display Ads.
Search Engine Ads
Search Engine Ads or SEM is where an advertiser pays search engines like Google, Bing, Yahoo, etc to show their ads above or below the organic search results.
A company will generally have multiple products or services. And then there are many different search terms people use to search for these services and products. Ranking on the first page organically with SEO for all of these possible search terms is not possible for a brand. This is where Search Engine Marketing comes in and makes it possible for even smaller brands to compete with large companies and get highly qualified traffic to their websites. SEM compliments SEO to get a wider coverage on Search Engines.
Advertising Platforms like Google Adwords, Facebook, Twitter, LinkedIn, etc allows an advertiser to run display campaigns using ad banners that are shown to relevant audiences across the internet, along with being shown natively on these platforms. Display ads enables a company to reach a wide audience based on their interests even if they are not actively searching for the services or products on search engines. We also collaborate with various Display Side Platforms like InMobi, Offergrid, etc depending on the requirements.