What is SEO? SEO stands for (Search Engine Optimization). It is basically the process of affecting the online visibility of a website or webpage in a web search engine’s unpaid results and getting traffic from the “free”, “organic”, “natural” or “earned” search results on search engines. Generally, the earlier and more frequently a website appears in the search results list the more clicks it will get from the search engine’s users. It may target different kinds of searches, including image search and video search.