What is SEO in Digital Marketing? Understanding the Role of SEO in Digital Marketing Introduction Let’s be honest. A business can build an amazing product, invest months into development, and still struggle to grow if people cannot find it online. In the modern online world, visibility is everything. This is where search engine optimization becomes important. Many businesses launch a website, publish pages, and assume visitors will arrive automatically. That rarely happens. Search engines like Google decide which pages appear when someone performs a search. If your pages are not optimized, they remain invisible. Search engine optimization is the process of improving a website so it appears in search engine…