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Why digital marketing is more effective than traditional marketing?

Expert analysis

We live in a digital world where every sec a new thing happens we are immediately updated about it. The digital revolution has launched a new era of human empowerment both in terms of personal and professional. Digital is the need of the hour and as stated by Bill Gates, “The internet is becoming the town square for the global village of tomorrow”. Marketing being an indispensable part for not only business development but also for augmenting brand awareness, it’s important to analyze and understand which kind of marketing will have a long-lasting impact on the users. According to Philip Kotler, one of the preeminent marketing minds, a leading expert on strategic marketing and the forefather of social marketing, ”Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. It is the art of helping your customers become better off. The marketer’s watchwords are quality, service, and value”. However the raging debate between digital marketing and traditional marketing is a persistent one, reason being, though most of the marketing is done in the traditional way, digital marketing is steadily gaining an edge.

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Digital Marketing Trends for 2018

We are in the last quarter of 2017 and it’s important to get a sense of what’s next in the path of digital transformation. This year, we have already had a glimpse of the top marketing trends such as Big Data, User Experience, smart machines and other industry-specific changes.

If you are planning your digital marketing strategy and budget for 2018, you’ll benefit from knowing the top trends in digital marketing. So here we go.

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Hello world!

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!

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