There have been various sorts of discussions on what is the most important part of SEO. After doing hours of arguing, the answer is very simple “Content”. This is because search engines cannot see images or videos so one needs to provide detailed information of the website in a text form. Often individuals spent most of the time in designing the website so that they do not have to spend much time on the content part of it. The look of the website is an important aspect no doubt about it, but content is ultimately what will engage the reader and will keep their attention. Good content is the one which is well structured and is timely updated so that the customer is forced to visit the website/blog again to read the fresh content.