“Content is King”, If you were ever associated with SEO, you would have come across this phrase. Let’s break it down.
Google as an efficient search Engine wants to provide the most significant results for a query searched by its user. In order to do that, Google’s crawler’s surf through millions of pages and index them so that they are useful when a query is asked by a user. Google takes around 200+ factors into consideration before ranking a pages. In Practice, most of the factors are taken care of by agencies and companies. Link building is a one way of getting merit in the eyes of Google but that’s just one part of SEO.