Category : Content

Content Digital Marketing SEO

Why SEO IS ACTUALLY ALL ABOUT CONTENT MARKETING

What is SEO?

SEO stands for (Search Engine Optimization). It is basically the process of affecting the online visibility of a website or webpage in a web search engine’s unpaid results and getting traffic from the “free”, “organic”, “natural” or “earned” search results on search engines. Generally, the earlier and more frequently a website appears in the search results list the more clicks it will get from the search engine’s users. It may target different kinds of searches, including image search and video search.

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Content Digital Marketing SEO

10 predictions for 2018 in SEO and web marketing

10 predictions for 2018 in SEO and web marketing

Before you know it, 2017 has ended. This year has seen tremendous changes in technology which definitely going to influence trends of 2018. Digital marketing has taken the world by storm. People are increasingly relying on the internet for everything and anything and are the most significant platform for marketing. This is globalization in its right senses. If you are looking for marketing your company on the digital platform, there are plenty of digital marketing companies in Bangalore to help you with.

Now, here are some predictions on SEO trends of 2018

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Content Digital Marketing SEO

Digital Marketing Trends for 2018

Digital Marketing Trends for 2018

Here is the list:

Digital Marketing is quickly catching up with the expectation of gen Z and markets need to gear up to understand the upcoming trends if they want to stay in the game. Find below some of the digital marketing trends we expect to see in 2018:

  • Content Marketing

If you or your enterprise is creating high quality, valuable content for your loyal audience, you already use content marketing. Content marketing is different from the traditional marketing in the sense that the later only tries to sell while the former seeks to add value.  Digital marketing agencies have shifted to content marketing as we see consumers gaining insights on products they were not aware of.

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Content Digital Marketing SEO

Digital marketing: strategies and predictions

Digital marketing: strategies and predictions

Business management and strategies have always been in a state of flux. With the advent of technology life is never the same, neither do business. For many years marketing was carried out through offline media like print media. But now with everyone having access to the internet we have each and every solution at our fingertips. And that’s where digital marketing comes in. It is all about promotion of products and services through the electronic media.

There are several advantages of these online marketing methods over the traditional offline marketing. Getting an advertisement on the first page of a leading daily could cost you a bomb. But digital marketing is cost effective and has a wider reach. Anyone, anywhere, at any time can access these services. Digital marketing enables us to analyse marketing strategies and helps to identify what works and what not. It supports creating data-driven decisions and personalised campaigns.

Here are 14 strategies and predictions in digital marketing:

Today social media is an inevitable part of everyday life. Its the best platform to market anything and everything. So it is important to make the presence felt at every social media platforms like Twitter Facebook Instagram to name a few. The challenge is different social medias sprouting out every day.

The website has a significant influence on how your company is perceived by the customer. So keeping it simple clean and right to the point is important.

It’s like having access to the customers intimate place. People check their mail multiple times a day, so it seldom fails to get noticed.

  •    Content writing

Content is the king. Relevant and engaging content is a key factor in digital marketing.

  •    Facebook ads

Facebook is a huge platform for marketing. With almost everyone having a Facebook account it’s the easiest way to reach out to many people at once.

Search engine optimization is important in this competitive word. With millions of websites out there on the web, reaching out to the ideal customer is possible only with the right SEO. Or else you would be almost invisible to many customers who may be seeking you.

Writing blogs can attract many customers and often create an illusion of trust and loyalty.

Search engine marketing is an efficient way to increase traffic to the website and improve your business by purchasing ads in search engines like the Google ads that we see at the top of any search results.

It’s the result of the joined effort of all this marketing strategy. The more a customer sees or knows about your products in different platforms it gradually becomes a name that is trusted.

  •    Online discussion

It’s a more significant way to gain trust and would seem more genuine to a customer

  •    Podcast

It’s a very efficient way to market a product. Many people preferring audio over videos or reading and helps to get much longer attention span of the customers.

Advertisements are a great way to communicate with the audiences efficiently

  •    Vlogging

It’s blogging through creating videos.

A well-managed digital marketing campaign can deliver extraordinary results. Data analytics enable to create more efficient strategies in future.

 

Many companies in India specialize in digital marketing. There is a notable increase in digital marketing companies in Bangalore and Hyderabad in recent years. Business is not just luck; it is all about marketing. Either you adapt to the change or suffer the consequences of being irrelevant

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Content

YouTube Marketing

Hey,

I was shocked. Surprised. Flabbergasted.

Here’s the full story:

I send out a “welcome survey” to everyone that enrolls in one of my courses.

And one day last year, I grabbed a cup of Starbucks, sat down, and read through the survey results.

But this time, I noticed something weird…

…something I’d never seen in any welcome survey before.

You see, one of the questions in my welcome survey is:

What made you decide to sign up?

And I noticed a handful of people saying things like this:

“I watched your videos and they convinced me you know what you’re talking about”

“I’m a big fan of your YouTube channel”

“I read your articles and watched your YouTube videos, and they were interesting”

This made my jaw drop.

Sure, my YouTube channel had a few videos on it. But those videos didn’t get many views.

So I thought: “YouTube isn’t for me.”

But as it turns out, I was wrong. People WERE finding me from YouTube. And not just people…customers!

All I needed to do was get more views on my videos and I was SET.

The only problem was: I had NO idea how to get more views.

So I did what anyone would do in this situation: I Googled things like “how to get more YouTube views” and “YouTube SEO”.

And I read blog post after blog post that outlined video SEO “best practices.” So I added my target keyword to my video title, description and video tags…just like the “experts” said.

The result of implementing these “best practices”? Zero.

It felt like YouTube’s search engine was punching me square in the mouth.

And to make matters worse, my Twitter feed was overflowing with statistics about YouTube’s growth…

You may have seen some of these statistics before:

-YouTube is the 2nd most visited website online (even more than Facebook)

-55% of Google search results contain a video result

-YouTube is the 2nd largest search engine

-YouTube has over a billion users (which equals one-third of total internet users)

Man was I frustrated. Here was this massive source of untapped traffic staring me in the face. But I had no clue how to take advantage of it.

Fortunately, this story has a happy ending.

(No, not that kind 🙂 )

Flash forward to today and my channel generates over 120k views per month (and growing).

And these views are a direct result of me ranking #1 in YouTube for competitive terms (like “ecommerce SEO”, “on page SEO” and more).

In short, YouTube has gone from a source of frustration to a significant pipeline of targeted traffic to my site.

And this is important for me to point out:

As you saw from the results of my welcome survey, the visitors that I get from YouTube aren’t a bunch of tire kickers.

In fact, a good chunk of my YouTube viewers ultimately invest in my products and services.

Bottom line?

Whether you run a digital marketing agency, own an ecommerce site, sell software, or are a pro blogger, you NEED targeted traffic.

(In other words, traffic that converts into leads and sales).

And I firmly believe that YouTube is one of the best ways to get that traffic.

In fact, that’s why I’m emailing you today.

Over the last few months I’ve been quietly working on a brand new project…

…a project that I KNOW you’ll get a ton of value from.

What’s the new project?

It’s an all-new training series that will show you how to get targeted traffic from YouTube.

So: what will you learn in this training series?

Starting this coming Monday (July 17th), I’ll reveal the secret behind a successful YouTube SEO campaign.

Specifically, I’m going to show you how to create (and optimize) YouTube videos that hit the first page for keywords that your customers search for everyday.

Here’s a sneak peek of what you’ll learn in this new series:

-The secret behind videos that rank on the first page of YouTube (and Google) for popular keywords

-The “7 Deadly YouTube SEO Myths” (#3 is something many so-called “experts” consider a “video SEO best practice”)

-A new case study of how I created a video that’s racked up 250,920 views and currently ranks #1 in YouTube for a very competitive keyword

-Lots more

And then, at the end of July, I’ll open enrollment for my all-new premium training course, First Page Videos. First Page Videos is the only training program that shows you how to grow your online business using YouTube SEO, step-by-step.

In short, you’re going to get lots of helpful content from me over the next week or so.

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Content

6 things to Know Before Starting a Digital Marketing Agency.

My own experiences and witnessed facts made me to write this conclusions.

1) 1:1 works initially:

     Onset launch of the agency, and expectations of success we beat our heart and say our agency is an all rounder but trust the fact that most of the deals come in one side, they work the way they want us to be .so, stay unique in one thing initially where you can prove, excel and become a brand in that arena.

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Content

5 Reasons to choose digital marketing as career

5 Reasons to Choose Digital Marketing as Career

1.) No Baking of education:

It welcomes people from any field. Because with lesser time and good effort you can be a professional in it. You can just relate every talent you have to this field. Are you a creative person with bit of knowledge on Facebook and twitter that’s enough to start working on Social Media marketing.Are you a content writer – blogs welcomes you. As on a ladder which reaches every height of targets. You can tag every talent of yours to your work make it more productive to prove yourself.

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Content

How to get 10 clients Fast

Ever find yourself in a cycle of worry, stress and anxiety about your own business?

That kind of self-doubt is far too common.

I know this is true, because probably 90% of the entrepreneurs I talk to feel stuck (or like they’re not moving fast enough).

This is particularly true for service-professionals like creatives, consultants, freelancers, etc. when they start thinking about shifting from “one to one” to “one to many” programs and offerings.

Even though most of folks who bill clients by the hour hate trading dollars for hours, and even though they know they want to shift to more scalable offerings, so often I see them struggling to make the jump… the truth is, the only thing hold them back … is themselves.

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Content SEO

Great content” is NOT all it’s cracked up to be.

Hey,

I’ll just come right out and say it:

“Great content” is NOT all it’s cracked up to be.

You may think that I’m crazy for saying that…

But, as they say, numbers don’t lie.

My unconventional approach to SEO quickly catapulted Backlinko from a blank WordPress installation to 180k monthly visitors.

(Not to mention 100k email subscribers and a 7-figure business)

But I didn’t email you today to brag.

I’m here to show you that there’s a better way to do SEO and content marketing….

…an approach that gets consistent results for you and your business.

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Content

Why Content Marketing is Important for SEO?

There have been various sorts of discussions on what is the most important part of SEO. After doing hours of arguing, the answer is very simple “Content”. This is because search engines cannot see images or videos so one needs to provide detailed information of the website in a text form. Often individuals spent most of the time in designing the website so that they do not have to spend much time on the content part of it. The look of the website is an important aspect no doubt about it, but content is ultimately what will engage the reader and will keep their attention. Good content is the one which is well structured and is timely updated so that the customer is forced to visit the website/blog again to read the fresh content.

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