Digital marketing is one of the hottest trends in the latest times. Gone are the days when word of mouth and printed publicity resources used to be the mainstream of flourishing the name and profits of a particular business. Now, digital marketing is ruling every sphere of spreading the word of the business. The improvement of the usage of internet has led to the immense growth of the digital marketing in the recent times. This ensures that the digital marketing is utilized in the best possible ways for improving the performance and results of a business.
“Content is King”, If you were ever associated with SEO, you would have come across this phrase. Let’s break it down.
Google as an efficient search Engine wants to provide the most significant results for a query searched by its user. In order to do that, Google’s crawler’s surf through millions of pages and index them so that they are useful when a query is asked by a user. Google takes around 200+ factors into consideration before ranking a pages. In Practice, most of the factors are taken care of by agencies and companies. Link building is a one way of getting merit in the eyes of Google but that’s just one part of SEO.
What is SEO?
SEO stands for (Search Engine Optimization). It is basically the process of affecting the online visibility of a website or webpage in a web search engine’s unpaid results and getting traffic from the “free”, “organic”, “natural” or “earned” search results on search engines. Generally, the earlier and more frequently a website appears in the search results list the more clicks it will get from the search engine’s users. It may target different kinds of searches, including image search and video search.
4 things every entrepreneur needs to know about SEO
The importance of having an online presence in the era of digital world cannot be stressed enough. You would already know this if you are an entrepreneur. One of the most important things to learn in the digital space is SEO or Search Engine Optimization. Digital marketing has overtaken traditional marketing and to be ahead in the game; a startup needs to focus on extracting the most from SEO. A lot of Digital marketing company in Bangalore and digital marketing agency in Bangalore have started mushrooming. The Silicon Valley of India has become a hub for these kinds of marketing companies. India’s few of the top rated marketing agencies are in Bangalore itself. Before jumping to hire one of them, there are a few things to keep in mind. Let us look at some of the SEO techniques every entrepreneur should know about:
10 predictions for 2018 in SEO and web marketing
Before you know it, 2017 has ended. This year has seen tremendous changes in technology which definitely going to influence trends of 2018. Digital marketing has taken the world by storm. People are increasingly relying on the internet for everything and anything and are the most significant platform for marketing. This is globalization in its right senses. If you are looking for marketing your company on the digital platform, there are plenty of digital marketing companies in Bangalore to help you with.
Now, here are some predictions on SEO trends of 2018
Digital Marketing Trends for 2018
Here is the list:
Digital Marketing is quickly catching up with the expectation of gen Z and markets need to gear up to understand the upcoming trends if they want to stay in the game. Find below some of the digital marketing trends we expect to see in 2018:
- Content Marketing
If you or your enterprise is creating high quality, valuable content for your loyal audience, you already use content marketing. Content marketing is different from the traditional marketing in the sense that the later only tries to sell while the former seeks to add value. Digital marketing agencies have shifted to content marketing as we see consumers gaining insights on products they were not aware of.
Digital marketing: strategies and predictions
Business management and strategies have always been in a state of flux. With the advent of technology life is never the same, neither do business. For many years marketing was carried out through offline media like print media. But now with everyone having access to the internet we have each and every solution at our fingertips. And that’s where digital marketing comes in. It is all about promotion of products and services through the electronic media.
There are several advantages of these online marketing methods over the traditional offline marketing. Getting an advertisement on the first page of a leading daily could cost you a bomb. But digital marketing is cost effective and has a wider reach. Anyone, anywhere, at any time can access these services. Digital marketing enables us to analyse marketing strategies and helps to identify what works and what not. It supports creating data-driven decisions and personalised campaigns.
Here are 14 strategies and predictions in digital marketing:
Today social media is an inevitable part of everyday life. Its the best platform to market anything and everything. So it is important to make the presence felt at every social media platforms like Twitter Facebook Instagram to name a few. The challenge is different social medias sprouting out every day.
The website has a significant influence on how your company is perceived by the customer. So keeping it simple clean and right to the point is important.
It’s like having access to the customers intimate place. People check their mail multiple times a day, so it seldom fails to get noticed.
- Content writing
Content is the king. Relevant and engaging content is a key factor in digital marketing.
- Facebook ads
Facebook is a huge platform for marketing. With almost everyone having a Facebook account it’s the easiest way to reach out to many people at once.
Search engine optimization is important in this competitive word. With millions of websites out there on the web, reaching out to the ideal customer is possible only with the right SEO. Or else you would be almost invisible to many customers who may be seeking you.
Writing blogs can attract many customers and often create an illusion of trust and loyalty.
Search engine marketing is an efficient way to increase traffic to the website and improve your business by purchasing ads in search engines like the Google ads that we see at the top of any search results.
It’s the result of the joined effort of all this marketing strategy. The more a customer sees or knows about your products in different platforms it gradually becomes a name that is trusted.
- Online discussion
It’s a more significant way to gain trust and would seem more genuine to a customer
It’s a very efficient way to market a product. Many people preferring audio over videos or reading and helps to get much longer attention span of the customers.
Advertisements are a great way to communicate with the audiences efficiently
It’s blogging through creating videos.
A well-managed digital marketing campaign can deliver extraordinary results. Data analytics enable to create more efficient strategies in future.
Many companies in India specialize in digital marketing. There is a notable increase in digital marketing companies in Bangalore and Hyderabad in recent years. Business is not just luck; it is all about marketing. Either you adapt to the change or suffer the consequences of being irrelevant
I just heard some absolutely horrible SEO advice. Full story:
So last night I went out to dinner with a friend of mine.
This friend runs a startup in Berlin that just got funding…which means that he needs to grow FAST.
After we order our food, he turns to me and says:
“I met with an SEO agency this week. And they had some interesting ideas.
They recommended that we create 150 blog posts, each one optimized around a long tail keyword. What do you think?”
My response: “Dude, honestly, that’s the worst approach to SEO I’ve ever heard in my life.”
I then went on to explain why the “publish a bunch of mediocre content optimized around long tail keywords” approach doesn’t work anymore.
To prove my point, I shared how I quickly grew Backlinko by emphasizing content QUALITY over quantity:
“Believe it or not, but you don’t need lots of content. In fact, when Backlinko had 9 posts I was already on the first page for competitive keywords, like “on page SEO” and “backlinks”.
Today, my blog has 37 total posts, which is significantly less than most blogs. As long as you create content that Google wants to see, you’ll rank for competitive keywords.”
The question is:
HOW do you create content that Google wants to see?
Fortunately, you don’t need to guess. As it turns out, Google hires hundreds of “Quality Raters” to help evaluate their search results.
And Google hands every rater a thick “Quality Guidelines” document. This document outlines EXACTLY what Google considers “great content.”.
Google updated the guidelines last month It’s a whopping 157 pages.
And to save you some time, I’ll show you the 3 most important takeaways from this document.
Takeaway #1: Google Loves “Comprehensive” Content
Google wants to rank content that FULLY answers a searcher’s question.
That’s why the guidelines document states: “An unsatisfying amount of
This guideline is in-line with my recent ranking factors study (we found that publishing comprehensive, in depth content can help you rank higher in Google).
So: how do you create comprehensive content?
Create long, in-depth content that covers 100% of your topic.
For example, this guide to video SEO weighs in at a whopping 4,234 words. Which makes it (by far) the most comprehensive piece of content about video SEO on the internet.
Takeaway #2: Google Doesn’t Like “Keyword Stuffing”
No surprise there.
But what might surprise you is Google puts keyword-stuffed content in the same category as content created with: “little to no time, effort, expertise, manual curation, or added value for the user.”
In other words, in the eyes of Google, keyword stuffing can destroy an otherwise awesome piece of content.
Fortunately, you can help Google understand what your page is about…without keyword stuffing.
In fact, I recommend a nuanced approach. Here’s a guide that outlines 9 of my favorite (white hat) on-page SEO strategies.
Takeaway #3: Google Is Fed Up With Clickbait
Google calls clickbait “exaggerated titles”.
They state that these titles: “can result in a very poor user experience when users click a link only to find that the page does not match their expectations.”
I agree. Clickbait can work in the short-term. But it almost always backfires when users realize they’ve been tricked.
The funny thing is: you don’t even need clickbait titles to get lots of clicks. Instead, I recommend using “The CTR Magnet Method”. You can learn exactly how this strategy works in this video.
Now these 3 takeaways are interesting…
But to me, what Google DOESN’T mention is just as interesting.
Note how the guidelines don’t say anything about “see if the site has at least X pages” Or “make sure the site is regularly updated”. That’s because those things don’t matter.
Instead of pumping out lots of content, I recommend focusing on the 3 guidelines I just shared with you.