Social media marketing is a new marketing weapon; therefore to use social media for acquisition of a customer one needs expert and attentive team. There is a trend right now where companies outsource their work to countries like India. Digital marketing companies in Bangalore are always on a preference of international companies as Bangalore is a city where many MNCs have their offices, therefore one can visit agency office make strategies. Prior to select Digital marketing companies in Bangalore, one must need to know about Social media marketing.
Digital Marketing Trends for 2018
Here is the list:
Digital Marketing is quickly catching up with the expectation of gen Z and markets need to gear up to understand the upcoming trends if they want to stay in the game. Find below some of the digital marketing trends we expect to see in 2018:
- Content Marketing
If you or your enterprise is creating high quality, valuable content for your loyal audience, you already use content marketing. Content marketing is different from the traditional marketing in the sense that the later only tries to sell while the former seeks to add value. Digital marketing agencies have shifted to content marketing as we see consumers gaining insights on products they were not aware of.
Digital marketing: strategies and predictions
Business management and strategies have always been in a state of flux. With the advent of technology life is never the same, neither do business. For many years marketing was carried out through offline media like print media. But now with everyone having access to the internet we have each and every solution at our fingertips. And that’s where digital marketing comes in. It is all about promotion of products and services through the electronic media.
There are several advantages of these online marketing methods over the traditional offline marketing. Getting an advertisement on the first page of a leading daily could cost you a bomb. But digital marketing is cost effective and has a wider reach. Anyone, anywhere, at any time can access these services. Digital marketing enables us to analyse marketing strategies and helps to identify what works and what not. It supports creating data-driven decisions and personalised campaigns.
Here are 14 strategies and predictions in digital marketing:
Today social media is an inevitable part of everyday life. Its the best platform to market anything and everything. So it is important to make the presence felt at every social media platforms like Twitter Facebook Instagram to name a few. The challenge is different social medias sprouting out every day.
The website has a significant influence on how your company is perceived by the customer. So keeping it simple clean and right to the point is important.
It’s like having access to the customers intimate place. People check their mail multiple times a day, so it seldom fails to get noticed.
- Content writing
Content is the king. Relevant and engaging content is a key factor in digital marketing.
- Facebook ads
Facebook is a huge platform for marketing. With almost everyone having a Facebook account it’s the easiest way to reach out to many people at once.
Search engine optimization is important in this competitive word. With millions of websites out there on the web, reaching out to the ideal customer is possible only with the right SEO. Or else you would be almost invisible to many customers who may be seeking you.
Writing blogs can attract many customers and often create an illusion of trust and loyalty.
Search engine marketing is an efficient way to increase traffic to the website and improve your business by purchasing ads in search engines like the Google ads that we see at the top of any search results.
It’s the result of the joined effort of all this marketing strategy. The more a customer sees or knows about your products in different platforms it gradually becomes a name that is trusted.
- Online discussion
It’s a more significant way to gain trust and would seem more genuine to a customer
It’s a very efficient way to market a product. Many people preferring audio over videos or reading and helps to get much longer attention span of the customers.
Advertisements are a great way to communicate with the audiences efficiently
It’s blogging through creating videos.
A well-managed digital marketing campaign can deliver extraordinary results. Data analytics enable to create more efficient strategies in future.
Many companies in India specialize in digital marketing. There is a notable increase in digital marketing companies in Bangalore and Hyderabad in recent years. Business is not just luck; it is all about marketing. Either you adapt to the change or suffer the consequences of being irrelevant
10 reasons why you need Digital marketing strategy in 2018
Digital Marketing, a fair novice phenomenon has taken the world by its power. Popular firms have upped the ante by providing remarkable delivery of its valuable products and services, and most of them owe their success to skillfully thought-through digital marketing strategies. There are these Digital Marketing Agencies that help you get the best of what these firms want.
Digital marketing agencies that provide digital marketing solutions, (whether it is regarding Social media marketing or Search Engine Optimization or App Development) are in massive demand for they can hugely affect a company’s ROI. Digital marketing companies in Bangalore, for instance, provide such customized services to rivet potential consumers and sustain older ones, thereby expanding the customer base. Being a part of their clientele will only serve to do you good. In a digital era, the advantages of exploiting digital marketing cannot be stressed enough. Here are few reasons why a digital marketing strategy is needed by2018, for those who are still contemplating its benefits:
I just heard some absolutely horrible SEO advice. Full story:
So last night I went out to dinner with a friend of mine.
This friend runs a startup in Berlin that just got funding…which means that he needs to grow FAST.
After we order our food, he turns to me and says:
“I met with an SEO agency this week. And they had some interesting ideas.
They recommended that we create 150 blog posts, each one optimized around a long tail keyword. What do you think?”
My response: “Dude, honestly, that’s the worst approach to SEO I’ve ever heard in my life.”
I then went on to explain why the “publish a bunch of mediocre content optimized around long tail keywords” approach doesn’t work anymore.
To prove my point, I shared how I quickly grew Backlinko by emphasizing content QUALITY over quantity:
“Believe it or not, but you don’t need lots of content. In fact, when Backlinko had 9 posts I was already on the first page for competitive keywords, like “on page SEO” and “backlinks”.
Today, my blog has 37 total posts, which is significantly less than most blogs. As long as you create content that Google wants to see, you’ll rank for competitive keywords.”
The question is:
HOW do you create content that Google wants to see?
Fortunately, you don’t need to guess. As it turns out, Google hires hundreds of “Quality Raters” to help evaluate their search results.
And Google hands every rater a thick “Quality Guidelines” document. This document outlines EXACTLY what Google considers “great content.”.
Google updated the guidelines last month It’s a whopping 157 pages.
And to save you some time, I’ll show you the 3 most important takeaways from this document.
Takeaway #1: Google Loves “Comprehensive” Content
Google wants to rank content that FULLY answers a searcher’s question.
That’s why the guidelines document states: “An unsatisfying amount of
This guideline is in-line with my recent ranking factors study (we found that publishing comprehensive, in depth content can help you rank higher in Google).
So: how do you create comprehensive content?
Create long, in-depth content that covers 100% of your topic.
For example, this guide to video SEO weighs in at a whopping 4,234 words. Which makes it (by far) the most comprehensive piece of content about video SEO on the internet.
Takeaway #2: Google Doesn’t Like “Keyword Stuffing”
No surprise there.
But what might surprise you is Google puts keyword-stuffed content in the same category as content created with: “little to no time, effort, expertise, manual curation, or added value for the user.”
In other words, in the eyes of Google, keyword stuffing can destroy an otherwise awesome piece of content.
Fortunately, you can help Google understand what your page is about…without keyword stuffing.
In fact, I recommend a nuanced approach. Here’s a guide that outlines 9 of my favorite (white hat) on-page SEO strategies.
Takeaway #3: Google Is Fed Up With Clickbait
Google calls clickbait “exaggerated titles”.
They state that these titles: “can result in a very poor user experience when users click a link only to find that the page does not match their expectations.”
I agree. Clickbait can work in the short-term. But it almost always backfires when users realize they’ve been tricked.
The funny thing is: you don’t even need clickbait titles to get lots of clicks. Instead, I recommend using “The CTR Magnet Method”. You can learn exactly how this strategy works in this video.
Now these 3 takeaways are interesting…
But to me, what Google DOESN’T mention is just as interesting.
Note how the guidelines don’t say anything about “see if the site has at least X pages” Or “make sure the site is regularly updated”. That’s because those things don’t matter.
Instead of pumping out lots of content, I recommend focusing on the 3 guidelines I just shared with you.
My own experiences and witnessed facts made me to write this conclusions.
1) 1:1 works initially:
Onset launch of the agency, and expectations of success we beat our heart and say our agency is an all rounder but trust the fact that most of the deals come in one side, they work the way they want us to be .so, stay unique in one thing initially where you can prove, excel and become a brand in that arena.
Ever find yourself in a cycle of worry, stress and anxiety about your own business?
That kind of self-doubt is far too common.
I know this is true, because probably 90% of the entrepreneurs I talk to feel stuck (or like they’re not moving fast enough).
This is particularly true for service-professionals like creatives, consultants, freelancers, etc. when they start thinking about shifting from “one to one” to “one to many” programs and offerings.
Even though most of folks who bill clients by the hour hate trading dollars for hours, and even though they know they want to shift to more scalable offerings, so often I see them struggling to make the jump… the truth is, the only thing hold them back … is themselves.
I’ll just come right out and say it:
“Great content” is NOT all it’s cracked up to be.
You may think that I’m crazy for saying that…
But, as they say, numbers don’t lie.
My unconventional approach to SEO quickly catapulted Backlinko from a blank WordPress installation to 180k monthly visitors.
(Not to mention 100k email subscribers and a 7-figure business)
But I didn’t email you today to brag.
I’m here to show you that there’s a better way to do SEO and content marketing….
…an approach that gets consistent results for you and your business.