The Internet is persistently becoming one of the most important and efficient way of communicating or promoting a message or a brand. It is gradually overpowering all other mediums of conveying a message. It is apt for any type of business small or big. The system of advertising through digital mediums is effective as it can be measured as related to traditional advertising, which means the ROI can be measured precisely too. Talking about the objective of any ad, it’s the same in case of traditional and digital marketing. All a business needs is visibility, brand awareness and lead generation. The primary objective varies from company to company and so does the way of approach. Attracting potential and prospective customers is the end goal of any company small or big.