SEO

That’s a Bad SEO Advice

Hey,

I just heard some absolutely horrible SEO advice. Full story:

So last night I went out to dinner with a friend of mine.

This friend runs a startup in Berlin that just got funding…which means that he needs to grow FAST.

After we order our food, he turns to me and says:

“I met with an SEO agency this week. And they had some interesting ideas.

They recommended that we create 150 blog posts, each one optimized around a long tail keyword. What do you think?”

My response: “Dude, honestly, that’s the worst approach to SEO I’ve ever heard in my life.”

I then went on to explain why the “publish a bunch of mediocre content optimized around long tail keywords” approach doesn’t work anymore.

To prove my point, I shared how I quickly grew Backlinko by emphasizing content QUALITY over quantity:

“Believe it or not, but you don’t need lots of content. In fact, when Backlinko had 9 posts I was already on the first page for competitive keywords, like “on page SEO” and “backlinks”.

Today, my blog has 37 total posts, which is significantly less than most blogs. As long as you create content that Google wants to see, you’ll rank for competitive keywords.”

The question is:

HOW do you create content that Google wants to see?

Fortunately, you don’t need to guess. As it turns out, Google hires hundreds of “Quality Raters” to help evaluate their search results.

And Google hands every rater a thick “Quality Guidelines” document. This document outlines EXACTLY what Google considers “great content.”.

Google updated the guidelines last month  It’s a whopping 157 pages.

And to save you some time, I’ll show you the 3 most important takeaways from this document.

Takeaway #1: Google Loves “Comprehensive” Content

Google wants to rank content that FULLY answers a searcher’s question.

That’s why the guidelines document states: “An unsatisfying amount of main content is a sufficient reason to give a page a Low Quality rating.”

This guideline is in-line with my recent ranking factors study (we found that publishing comprehensive, in depth content can help you rank higher in Google).

So: how do you create comprehensive content?

Create long, in-depth content that covers 100% of your topic.

For example, this guide to video SEO weighs in at a whopping 4,234 words. Which makes it (by far) the most comprehensive piece of content about video SEO on the internet.

Takeaway #2: Google Doesn’t Like “Keyword Stuffing”

No surprise there.

But what might surprise you is Google puts keyword-stuffed content in the same category as content created with: “little to no time, effort, expertise, manual curation, or added value for the user.”

Ouch.

In other words, in the eyes of Google, keyword stuffing can destroy an otherwise awesome piece of content.

Fortunately, you can help Google understand what your page is about…without keyword stuffing.

In fact, I recommend a nuanced approach. Here’s a guide that outlines 9 of my favorite (white hat) on-page SEO strategies.

Takeaway #3: Google Is Fed Up With Clickbait

Google calls clickbait “exaggerated titles”.

They state that these titles: “can result in a very poor user experience when users click a link only to find that the page does not match their expectations.”

I agree. Clickbait can work in the short-term. But it almost always backfires when users realize they’ve been tricked.

The funny thing is: you don’t even need clickbait titles to get lots of clicks. Instead, I recommend using “The CTR Magnet Method”. You can learn exactly how this strategy works in this video.

Now these 3 takeaways are interesting…

But to me, what Google DOESN’T mention is just as interesting.

Note how the guidelines don’t say anything about “see if the site has at least X pages” Or “make sure the site is regularly updated”. That’s because those things don’t matter.

Instead of pumping out lots of content, I recommend focusing on the 3 guidelines I just shared with you.

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Content

6 things to Know Before Starting a Digital Marketing Agency.

My own experiences and witnessed facts made me to write this conclusions.

1) 1:1 works initially:

     Onset launch of the agency, and expectations of success we beat our heart and say our agency is an all rounder but trust the fact that most of the deals come in one side, they work the way they want us to be .so, stay unique in one thing initially where you can prove, excel and become a brand in that arena.

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Content

5 Reasons to choose digital marketing as career

5 Reasons to Choose Digital Marketing as Career

1.) No Baking of education:

It welcomes people from any field. Because with lesser time and good effort you can be a professional in it. You can just relate every talent you have to this field. Are you a creative person with bit of knowledge on Facebook and twitter that’s enough to start working on Social Media marketing.Are you a content writer – blogs welcomes you. As on a ladder which reaches every height of targets. You can tag every talent of yours to your work make it more productive to prove yourself.

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Content

How to get 10 clients Fast

Ever find yourself in a cycle of worry, stress and anxiety about your own business?

That kind of self-doubt is far too common.

I know this is true, because probably 90% of the entrepreneurs I talk to feel stuck (or like they’re not moving fast enough).

This is particularly true for service-professionals like creatives, consultants, freelancers, etc. when they start thinking about shifting from “one to one” to “one to many” programs and offerings.

Even though most of folks who bill clients by the hour hate trading dollars for hours, and even though they know they want to shift to more scalable offerings, so often I see them struggling to make the jump… the truth is, the only thing hold them back … is themselves.

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Content SEO

Great content” is NOT all it’s cracked up to be.

Hey,

I’ll just come right out and say it:

“Great content” is NOT all it’s cracked up to be.

You may think that I’m crazy for saying that…

But, as they say, numbers don’t lie.

My unconventional approach to SEO quickly catapulted Backlinko from a blank WordPress installation to 180k monthly visitors.

(Not to mention 100k email subscribers and a 7-figure business)

But I didn’t email you today to brag.

I’m here to show you that there’s a better way to do SEO and content marketing….

…an approach that gets consistent results for you and your business.

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SEO

Boom! How I rank #4 for “link building” (step-by-step case study)

Hey,

Here’s the truth:

When I first launched Backlinko, the odds were stacked against me.

I was entering the insanely competitive digital marketing space…

…and I had a grand total of FIVE Twitter followers.

I quickly realized that I couldn’t copy the same content strategy that my big brand competitors were using. If I did, I’d be squashed like a bug.

So I did the opposite.

Soon after launching Backlinko, I created a guide that quickly generated over 9 thousand unique visitors.

And that single post has racked up 275,670 visitors to date (my post also ranks in the top 5 for the keyword, “link building”).

As you’ll see in the video, I created this piece of content using a strategy called “The Go-To Guidebook”.

And the funny thing about The Go-To Guidebook is that it’s REALLY easy to put together.

Just follow the steps, fill in the blanks, and you’re set.

So even if you’re a one man show competing against big brands, The Go-To Guidebook can help you.

(After all, it’s exactly what I used to outrank Search Engine Land, Entrepreneur and other authority sites)

Obviously, content promotion played a role in my success.

But here’s the deal:

Content promotion only works if you have something worth promoting.

You can send the perfect outreach email at the perfect time…

…But if your content isn’t up to snuff, it won’t get shared or linked to.

Fortunately, when you create content like my Go-To Guidebook, you have something highly-shareable on your hands.

That’s because The Go-To Guidebook has content promotion baked right into it.

Below the video there’s a PDF worksheet for you to download.

The worksheet won’t make sense unless you watch the video. But it WILL help you execute the new strategy that I outline.

So I recommend that you download it after you finish watching the video.

About our Company:

DigiMark Agency is one of those unique digital marketing companies in Bangalore which blends creativity with feasibility. We offer a plethora of services like SEO, SEM, SMM, Complete Digital Marketing, Website Design and Development, Domain Registration, Web Hosting, E – Commerce Solutions, Content Management System and other IT related projects. We do not believe in getting lost in the crowd. So, we differentiate ourselves by delivering what we promise. Although we offer digital marketing solutions at unbelievably attractive packages, quality is something we never compromise with. So, if you are willing to occupy the digital space before others, our doors are wide open! For SEO company in Bangalore click the link.

website: www.digimarkagency.com

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Uncategorized

Finally! An SEO approach that gets results

Hey,

When I was about to launch my first blog in 2010, I felt GREAT.

To prepare for the big launch, I poured over dozens of SEO blog posts and forum threads.

So I was super excited when my blog finally went live. I thought to myself:

“It’s only a matter of time before you hit Google’s first page.”

There was only one problem:

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SEO

YES! How to get more traffic with SEO

Hey,
Back in October 2013 I had it all figured out.

(Or so I thought…)

I had just launched my first website out of my parents’ basement in Rhode Island.

And I had everything ready to rock on launch day.

Domain name and hosting? Check.

Split testing software? Check.

Product and sales funnel? Check.

I was only missing one little thing:

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Content

Why Content Marketing is Important for SEO?

There have been various sorts of discussions on what is the most important part of SEO. After doing hours of arguing, the answer is very simple “Content”. This is because search engines cannot see images or videos so one needs to provide detailed information of the website in a text form. Often individuals spent most of the time in designing the website so that they do not have to spend much time on the content part of it. The look of the website is an important aspect no doubt about it, but content is ultimately what will engage the reader and will keep their attention. Good content is the one which is well structured and is timely updated so that the customer is forced to visit the website/blog again to read the fresh content.

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Uncategorized

Hello world!

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!

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